Translating humorous videos on social media: Meaning-making in a shared culture

This paper focuses on the practices by amateur subtitlers who translate and disseminate foreign humorous videos social media, with particular attention meaning-making process involving raw material selection, subtitling, reception interaction within online community. Drawing relevance theory, this proposes that in media environment is achieved both viewers jointly construct a mutual cognitive containing shared cultural information. To verify hypothesis, it selects 10 pieces of collects viewer comments from weibo to analyze how manage convey meaning respond subtitled content negotiate build culture. Overall, contributes emerging research focus participatory consumption translated audiovisual texts digital era.